Operating Model Design

The customer experience is only ever as good as the operation behind it. We design operations with the people who use it, and a focus on the outcome and the customer.

We design operating models with the people who will run them. We review how work flows in, who decides what, where the handoffs are.

We consider the leadership, capability and governance required to enable delivery.

And we focus on the data and technology needed to support, including where to use AI (and where not).

The approach comes from experience in both designing and running operational functions. We are pragmatic about what is required to ensure success.

Recent work includes an IT demand management operating model, CX governance design and efficiency improvements in Home Care for the Aged Care sector.

Good for

  • Functions or organisations changing how they deliver

  • Organisations working out where AI fits in how they operate and how it works with people

  • Regulation or funding that changes the model needed to support it

  • Silos: teams that each work well but need to work together

What we do

  • Research with staff and customers so the model is built on how the work really happens

    • Map how work flows in and through the organisation today

    • Work out where AI and automation can take the work and where judgement, relationships and accountability have to stay with people.

    • Design the target model with the people who will run it across the people, process and systems

    • Test the model against real cases before it is adopted.

    • Workshop the transition with impacted teams, including what changes first and what can wait.

What we deliver

  • A current-state map of the operating model

    • A target operating model: structure, roles, processes, governance, decision rights and system requirements, on a page and in detail.

    • A clear view of which steps are automated, AI-assisted or human, and the governance that goes with it

    • A transition plan with sequencing and the decisions required.

    • Change workshops and materials for the teams affected.

Our other services


Co-design & Service Design

Improve the customer experience and the operations behind it


Research

Talk to customers and staff to get a first hand understanding of issues


Strategy

Build a future vision and the roadmap to deliver it.

Case Studies

Insurance - customer segments and CVPs

Designing segments and propositions for SME customers

Film - product/market fit

Determining whether a new idea has product/market fit

Government - service design

Redesigning operational policies to be customer centric

Have a problem you’d like help solving?

We’d love to hear from you.