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Product/Market Fit
We help organisations work out whether enough people want to buy a product to make it profitable.
Whether you're bringing a new product to market, or taking an existing product to a new market, Mimosa Partners can help.
We size and define the opportunity through qualitative and quantitative research with customers. From that we build customer segments – defined by attitudes, needs, motivations and emotions – so you know who the customer for your product really is.
We then work with you to define and refine the value proposition, so it meets the needs of each segment, and to establish whether there is a gap in the market for your product – and a market in the gap.
From there, we help you choose the most effective growth strategy and go-to-market approach.
Good for
Launching a new product and not sure who it's for
Taking a product that works into a new market
Deciding which customers to focus on first
Testing an idea before committing the budge
What we do
Review the numbers you already have
Quantitative and qualitative research with current and potential
customers
Review the competitors
Design customer segments based on attitudes, needs and
demographics
Design and refine the value propositions
What we deliver
Customer segments and personas
A value proposition for each segment
An estimate of each segment's size
An analysis of the market opportunity
A recommended growth and go-to-market approach
Our other services
Service Design
Improve the customer experience and the operations behind it
Co-design
Shape and test ideas with the people who use and deliver them
Business Design
Get change moving across the silos
Case Studies
Insurance - customer segments and CVPs
Designing segments and propositions for SME customers
Film- product/market fit
Determining whether a new idea has product/market fit
Government - service design
Redesigning operational policies to be customer centric
Have a problem you’d like help solving?
We’d love to hear from you.