Case Study · Apartment Developer · Customer research
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Customer research to inform future business direction
A sustainable apartment developer based in Melbourne wanted to understand their customer better so they could ensure a customer-centric approach in their business.
Client
Sustainable Apartment Developer
Services
Residential apartments and townhouses
Our role
Customer research, segmentation, journey and value proposition alignment
Key Finding
One insight in a sentence or two – the thing that most changed how the client saw the problem.
What we did
Mimosa Partners were keen to go beyond research insights for our cleint, by creating a tangible launching point for a future state design. This included:
Quant research to develop a customer segmentation
Qual research based on the quant to dig deeper into why people do what they do
Evaluation of the CVP and where it aligns with customer expectation
A current state journey map with pain points and opportunities for improvement in the future.
What we found
We found some new niche segments in the market that could be effectively targeted for future apartment development.
There were also key parts of the customer experience that were being outsourced that were having an impact on our clients brand position.
We were able to provide an understanding of areas of the customer value proposition (CVP) to focus on to lift the brand perception in market.
Our findings were key inputs into a website redesign.
More of our work
Understanding older people’s needs to shape an aged care strategy
Understanding older people’s needs to shape an aged care strategy
Understanding older people’s needs to shape an aged care strategy
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